The role of utilitarian and hedonic values on users' continued usage intention in a mobile hotel booking environment
Ahmet Bulent Ozturk, Khaldoon Nusair, Fevzi Okumus, Nan Hua
Year of publication: |
August 2016
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Authors: | Ozturk, Ahmet Bulent ; Nusair, Khaldoon ; Okumus, Fevzi ; Hua, Nan |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 57.2016, p. 106-115
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Subject: | Utilitarian value | Hedonic values | Continued use | Mobile booking | Mobile applications | Mobile Anwendung | Mobile application | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour |
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