The role of value co-creation on retailer loyalty and omni-channel shopping frequency
Nur Kesenduran, Işık Özge Yumurtacı Hüseyinoğlu and Gizem Erboz
| Year of publication: |
2024
|
|---|---|
| Authors: | Kesenduran, Nur ; Hüseyinoğlu, Işık Özge Yumurtacı ; Erboz, Gizem |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 5, p. 580-595
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| Subject: | Value co-creation | Omni-channel shopping frequency | Retailer loyalty | Social network theory | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Soziales Netzwerk | Social network | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2023-0622 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158197