The role of wine festivals as catalyst for promotion of fruit wine tourism : the case of Meghalaya, India
Sharad Kumar Kulshreshtha, Ashok Kumar, Aleksandra Figurek, Alkis Thrassou
| Year of publication: |
2024
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|---|---|
| Authors: | Kulshreshtha, Sharad Kumar ; Kumar, Ashok ; Figurek, Aleksandra ; Thrassou, Alkis |
| Published in: |
Journal for international business and entrepreneurship development : JIBED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1747-6763, ZDB-ID 2447683-3. - Vol. 16.2024, 4, p. 542-564
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| Subject: | India | markets | consumerism | fruit wines | Meghalaya | promotion | wine festivals | wine tourism | Wein | Wine | Indien | Weinbau | Wine industry | Tourismus | Tourism | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JIBED.2024.144625 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015438727