The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Sangkil Moon; Reo Song
| Year of publication: |
2015
|
|---|---|
| Authors: | Moon, Sangkil ; Song, Reo |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 1, p. 154-170
|
| Subject: | International retailing | Culture | Online product reviews | Movies | Text mining | Product/market segmentation | Filmwirtschaft | Film industry | Einzelhandel | Retail trade | Internationales Marketing | International marketing | Kino | Movie theatre | Welt | World | Kultur | Social Web | Social web | Kulturelle Identität | Cultural identity | Kultursektor | Cultural sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010500728