The roles of customer-brand relationships and brand equity in brand extension acceptance
Chao-Min Chiu, Hsin-Yi Huang, Yi-Chin Weng, Chieh-Fan Chen, M.D., M.S.
| Year of publication: |
May 2017
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|---|---|
| Authors: | Chiu, Chao-Min ; Huang, Hsin-Yi ; Weng, Yi-Chin ; Chen, Chieh-Fan |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 2, p. 155-176
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| Subject: | Acceptance intention | Brand attachment | Brand equity | Attitude toward the brand extension | Customer-brand relationships | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669622