The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products
Arian Matin, Tornike Khoshtaria, Metin Marcan, Davit Datuashvili
| Year of publication: |
2022
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|---|---|
| Authors: | Matin, Arian ; Khoshtaria, Tornike ; Marcan, Metin ; Datuashvili, Davit |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 4, p. 709-735
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| Subject: | decision-making model | environmental literacy | green products | green purchase intention | sustainable consumption | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Nachhaltiger Konsum | Sustainable consumption | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-021-00325-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483795