The roles of internal communications, human resource management and marketing concepts in determining holistic internal marketing philosophy
Dubravka Sinčić Ćorić; Nina Pološki Vokić
| Year of publication: |
2009
|
|---|---|
| Authors: | Sinčić Ćorić, Dubravka ; Pološki Vokić, Nina |
| Published in: |
Zagreb international review of economics & business. - Zagreb, ISSN 1331-5609, ZDB-ID 2095154-1. - Vol. 12.2009, 2, p. 87-105
|
| Subject: | Personalmarketing | HR marketing | Interne Kommunikation | Internal communication | Personalmanagement | Human Resource Management | Marketingtheorie | Marketing theory | Holismus | Holistic approach | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858900