The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Sulieman Ibraheem Shelash Al-Hawary
| Year of publication: |
2013
|
|---|---|
| Authors: | Al-Hawary, Sulieman Ibraheem Shelash |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 6.2013, 6, p. 656-686
|
| Subject: | brand | loyalty | satisfaction | service quality | trust | automotive owners | Jordan | Jordanien | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Kfz-Industrie | Automotive industry | Markenimage | Brand image | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234738