The Rotterdam Demand Model and its Application in Marketing

This paper shows how the system-wide approach to demand analysis can be utilized in marketing. In the context of the Rotterdam model, we describe how the approach can be applied to narrowly defined groups of goods (such as beer, wine and spirits) to estimate income and price elasticities of demand. The paper also provides extensions to deal with advertising and introduces a new way of identifying market structure.

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Year of publication:	1988
Authors:	Clements, Kenneth W. ; Selvanathan, E. Antony
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 7.1988, 1, p. 60-75
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	consumer demand \| advertising \| market structure

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.7.1.60 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008788025