The round start time effect : start time roundness drives consumers’ willingness to participate
Shuangshuang Zhao, Yanghong Hu, Lan Xu, Nan Cui, Dong Sun
| Year of publication: |
2025
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|---|---|
| Authors: | Zhao, Shuangshuang ; Hu, Yanghong ; Xu, Lan ; Cui, Nan ; Sun, Dong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115200, p. 1-12
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| Subject: | Perceived time affluence | Round start time | Time richness | Willingness to participate | Zeit | Time | Zeitverwendung | Time use | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015395497