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When three charms but four alarms : identifying the optimal number of claims in persuasion settings​
Shu, Suzanne B., (2014)
When Three Charms But Four Alarms : Identifying the Optimal Number of Claims in Persuasion Settings
Carlson, Kurt A., (2013)
The pivotal role of fairness : Which consumers like annuities?
Shu, Suzanne B., (2018)