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Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Wong, Nancy, (2003)
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
Rindfleisch, Aric, (2009)
God and mammon : the influence of religiosity on brand connections
Rindfleisch, Aric, (2010)