Extent:
1 Online-Ressource (xxxix, 760 Seiten)
Type of publication: Book / Working Paper
Language: English
ISBN: 978-1-5264-7035-5 ; 978-1-5264-0283-7
Other identifiers:
10.4135/9781526470355 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013208276