Extent: | 1 Online-Ressource (xxxix, 760 Seiten) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-5264-7035-5 ; 978-1-5264-0283-7 |
Other identifiers: | 10.4135/9781526470355 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208276