The same old song : the power of familiarity in music choice
Morgan K. Ward; Joseph K. Goodman; Julie R. Irwin
| Year of publication: |
2014
|
|---|---|
| Authors: | Ward, Morgan K. ; Goodman, Joseph K. ; Irwin, Julie R. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 1-11
|
| Subject: | Familiarity | Mere exposure | Optimum stimulation level | Music | Song | Musik | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259973