The satiating effect of pricing : the influence of price on enjoyment over time
Kelly L. Haws, Brent McFerran, Joseph P. Redden
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Haws, Kelly L. ; McFerran, Brent ; Redden, Joseph P. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 3, p. 341-346
|
| Subject: | Pricing | Satiation | Consumption experiences | Enjoyment | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2017.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739820