The satisfied customer : winners and losers in the battle for buyer preference
Claes Fornell
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Authors: | Fornell, Claes |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Kundenmanagement | Verbraucherzufriedenheit | Consumer satisfaction | Customer relations | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 247 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4039-8197-4 ; 1-4039-8197-3 |
| Classification: | Unternehmensführung ; Betriebssoziologie, Betriebspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004895046