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Utilizing country image and well-known products for less-known products : Perspectives from a country with less-competitive country image
Woo, Hongjoo, (2017)
Who seeks a surprise box? : predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)
Woo, Hongjoo, (2018)
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image