The segmentation of the demand for ferry travel : a case study of Stena Line
Year of publication: |
2017
|
---|---|
Authors: | Kizielewicz, Joanna ; Haahti, Anntti ; Luković, Tihomir ; Gračan, Daniela |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 30.2017, 1,1, p. 1003-1020
|
Subject: | Ferry travel | tourism | demand | segmentation | Tourismus | Tourism | Fährschifffahrt | Ferry shipping | Nachfrage | Demand | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation |
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