The Selection of Project in Rapid Environment’s Industry Using Zero Based Budget

Purpose: The strategic selection of projects deals with the determination of a strategic fit and prioritization. The impact of the project selection process obviously shows on the future profits and growth of an organization. Since the organization is much relied on that growth, this study is initiated to present the case study that the projects can set the plan to prioritize and allocate the resource of an organization. Design/methodology/approach: The budgeting method i.e. “the Zero Based Budget (ZBB)” can be a tool to prioritize projects and allocate those scare resources to the project at the top list. Findings: The article shows the case study of a company from a rapid environment’s industry that needs fast development in their projects. The case provide lesson learn that a technology company should practice the six steps process to maximize their project contributions and deliver results using all available resources. Originality/value: The article shows the key to success for practicing good prioritization for project management at high technology companies. The practical guidelines of Zero Based Budget (ZBB) are also useful for selecting projects.