The self-perception connection : why consumers devalue unattractive produce
Year of publication: |
2019
|
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Authors: | Grewal, Lauren ; Hmurovic, Jillian ; Lamberton, Cait ; Reczek, Rebecca Walker |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 1, p. 89-107
|
Subject: | food waste | aesthetic premium | self-perceptions | self-signals | food decision making | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Lebensmittelkonsum | Food consumption | Abfallvermeidung | Waste prevention |
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