The selling power of consumer-generated product reviews : the matching effect between consumers' cognitive needs and persuasive message types
Lili Gai
| Year of publication: |
2014
|
|---|---|
| Authors: | Gai, Lili |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 3, p. 200-211
|
| Subject: | Consumer-generated product review (CGPR) | Matching effects | Need for cognition | Message types | Kognition | Cognition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424796