The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Rozbeh Madadi, Ivonne M. Torres, Miguel Ángel Zúñiga
| Year of publication: |
2024
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|---|---|
| Authors: | Madadi, Rozbeh ; Torres, Ivonne M. ; Zúñiga, Miguel Ángel |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 6, p. 1223-1241
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| Subject: | claim believability | emojis in advertising | emotion as social information theory | emotional versus functional advertisements | processing fluency | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Semiotik | Semiotics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21972 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531208