The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
| Year of publication: |
2008
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|---|---|
| Authors: | Madhavaram, Sreedhar ; Hunt, Shelby D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 1, p. 67-82
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