The service-dominant logic approach to tourism marketing strategy
Sun-Young Park and Stephen L. Vargo
| Year of publication: |
2012
|
|---|---|
| Authors: | Park, Sun-Young ; Vargo, Stephen L. |
| Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 231-246
|
| Subject: | Tourismusmarketing | Tourism marketing | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581722