The service dominant logic of marketing : dialog, debate, and directions
Robert F. Lusch ... , eds.
| Alternative title: | The service-dominant logic of marketing |
|---|---|
| Year of publication: |
2006
|
| Other Persons: | Lusch, Robert F. (contributor) |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Subject: | Marketing | Philosophy | Customers services | Relationship marketing | Marketingtheorie | Kundenmanagement | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 449 S., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7656-1490-1 ; 978-0-7656-1491-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004280580