The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Year of publication: |
2019
|
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Authors: | Festa, Giuseppe ; Cuomo, Maria Teresa ; Metallo, Gerardino |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 477-484
|
Subject: | Wine business | Wine marketing | E-commerce | Service-dominant logic | Italian wine market | Wein | Wine | Weinbau | Wine industry | Service-Dominant Logic | Italien | Italy | Electronic Commerce | Marketingtheorie | Marketing theory | Markt | Market | Marketingmanagement | Marketing management |
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