The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Giuseppe Festa, Maria Teresa Cuomo, Gerardino Metallo
| Year of publication: |
2019
|
|---|---|
| Authors: | Festa, Giuseppe ; Cuomo, Maria Teresa ; Metallo, Gerardino |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 477-484
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| Subject: | Wine business | Wine marketing | E-commerce | Service-dominant logic | Italian wine market | Wein | Wine | Weinbau | Wine industry | Service-Dominant Logic | Italien | Italy | Electronic Commerce | Marketingtheorie | Marketing theory | Markt | Market | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103430