The service-dominant logic, value co-creation and the impact of universities' event management curricula
Prof. Dr. Kim Werner, Prof. Dr. Kai-Michael Griese, Johannes Hogg
| Year of publication: |
2020
|
|---|---|
| Authors: | Werner, Kim ; Griese, Kai-Michael ; Hogg, Johannes |
| Published in: |
Trends in Event Education : ein Tagungsband zur Veranstaltungswirtschaft. - Wiesbaden : Springer Gabler, ISBN 978-3-658-31197-1. - 2020, p. 113-127
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Event-Marketing | Event marketing | Hochschule | Higher education institution | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-31198-8_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258630