The service-enabled customer experience: a jump-start to competitive advantage
| Year of publication: |
2011
|
|---|---|
| Authors: | Gopalani, Anees ; Shick, Kevin |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 32.2011, 3 (3.5.), p. 4-13
|