The service environment: functional or fun? Does it matter?

Purpose – The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings. Design/methodology/approach – This editorial introduces the papers in this special section. Findings – Atmospherics plays a significant role in determining how consumers and patrons perceive and interpret hedonic services. Originality/value – The first study examines how atmospherics can impact the overall meanings patrons attach to visiting a hedonic facilities. The second study looks at the role of promotional materials on setting the tone for fringe festivals. The third study investigates the role of atmospherics in green consumerism.