The service revolution and its marketing implications : service logic vs service dominant logic
Year of publication: |
2014
|
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Authors: | Grönroos, Christian ; Gummerus, Johanna |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 3, p. 206-229
|
Subject: | Service logic | Service-dominant logic | Value co-creation | Value creation | Customer centricity | Reinenting marketing | Beyond offering value propositions | Service-Dominant Logic | Betriebliche Wertschöpfung | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Kundenintegration | Customer integration | Dienstleistung | Services | Lieferantenmanagement | Supplier relationship management |
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