The service revolution and its marketing implications : service logic vs service dominant logic
Christian Grönroos
| Year of publication: |
2014
|
|---|---|
| Authors: | Grönroos, Christian ; Gummerus, Johanna |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 3, p. 206-229
|
| Subject: | Service logic | Service-dominant logic | Value co-creation | Value creation | Customer centricity | Reinenting marketing | Beyond offering value propositions | Service-Dominant Logic | Betriebliche Wertschöpfung | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Kundenintegration | Customer integration | Dienstleistung | Services | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359568