The seven myths of customer management : how to be customer-driven without beeing customer-led
John Abram; Paul Hawkes
| Year of publication: |
2003
|
|---|---|
| Authors: | Abram, John ; Hawkes, Paul |
| Publisher: |
Chichester : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 221 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | EUR 34.90 |
| ISBN: | 0-470-85880-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001742440