The seven myths of customer management : how to be customer-driven without being customer-led
John Abram ; Paul Hawkes
| Year of publication: |
2003
|
|---|---|
| Authors: | Abram, John ; Hawkes, Paul |
| Publisher: |
Chichester : Wiley |
| Subject: | Customer relations | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 221 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Internetausg. u.d.T.: ¬The seven myths of customer management |
| ISBN: | 0-470-85880-X |
| Source: |
Persistent link: https://www.econbiz.de/10004727862