The SHARP conceptual framework for young African-American adults ... what is cool?
Carl Sharperson and Reginald Leseane
| Year of publication: |
2013
|
|---|---|
| Authors: | Sharperson, Carl ; Leseane, Reginald |
| Published in: |
International business realisms : globalizing locally responsive and internationally connected business disciplines. - New York, NY : Palgrave Macmillan, ISBN 1-137-37907-3. - 2013, p. 42-54
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| Subject: | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | Junge Erwachsene | Young adults | Schwarze Menschen | Black people | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418001