The shift to fast-good service experience through digitalization : lessons from KFC
Gautam Jha, Jatin Chandwani, and Mohamed Zaki
| Year of publication: |
2025
|
|---|---|
| Authors: | Jha, Gautam ; Chandwani, Jatin ; Zaki, Mohamed |
| Published in: |
Handbook of service experience. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-0353-0019-8. - 2025, p. 148-161
|
| Subject: | Service experience | Fast food service | Customer experience | Digital | Digitalization | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Electronic Commerce | E-commerce | Schnellgastronomie | Fast-food industry | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781035300198.00019 [DOI] https://doi.org/10.4337/9781035300198.00019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424029