The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions - How do consumers put their 'shopping baskets" together?
| Year of publication: |
1999
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|---|---|
| Authors: | Manchanda, Puneet ; Ansari, Asim ; Gupta, Sunil |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 2, p. 95-114
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