The shopping list studies and projective techniques : a 40-year view
Eugene H. Fram and Elaine Cibotti
| Year of publication: |
2007
|
|---|---|
| Authors: | Fram, Eugene H. ; Cibotti, Elaine |
| Published in: |
Fundamentals of marketing research ; Vol. 2. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 116-125
|
| Subject: | Marktforschung | Market research | Kauf | Purchase | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003539081