The short-term effect of store-level promotions on store choice, and the moderating role of individual variables
| Year of publication: |
2001
|
|---|---|
| Authors: | Volle, Pierre |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 53.2001, 2, p. 63-73
|
| Publisher: |
Elsevier |