The signal value of crowdfunded products
Oguz A. Acar, Darren W. Dahl, Christoph Fuchs, and Martin Schreier
| Year of publication: |
2021
|
|---|---|
| Authors: | Acar, Oguz Ali ; Dahl, Darren W. ; Fuchs, Christoph ; Schreier, Martin |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 644-661
|
| Subject: | crowdfunding | consumer inferences | inequality | new products | start-ups | Crowdfunding | Unternehmensgründung | Business start-up | Konsumentenverhalten | Consumer behaviour | Signalling | Produktentwicklung | New product development | Gründungsfinanzierung | Start-up financing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211012451 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593934