The signaling effect of management response in engaging customers : a study of the hotel industry
Chunyu Li, Geng Cui, Ling Peng
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Li, Chunyu ; Cui, Geng ; Peng, Ling |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 62.2017, p. 42-53
|
| Subject: | Hotel management | Customer engagement | Signaling | Online reviews | Management response | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Signalling | Virales Marketing | Viral marketing | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734065