The signaling effect of sampling size in physical goods sampling via online channels
Zibo Liu, Zhijie Lin, Ying Zhang, Yong Tan
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Zibo ; Lin, Zhijie ; Zhang, Ying ; Tan, Yong |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 2, p. 529-546
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| Subject: | product sampling | product type | signaling effect | structural model | Stichprobenerhebung | Sampling | Theorie | Theory | Signalling | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163948