The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Rita Valette-Florence; Pierre Valette-Florence
| Year of publication: |
2012
|
|---|---|
| Authors: | Valette-Florence, Rita ; Valette-Florence, Pierre |
| Published in: |
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011. - Red Hook, NY : Curran Associates, ISBN 978-1-61839-652-5. - 2012, p. 422-430
|
| Subject: | Kognition | Cognition | Emotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191480