The significance of the women's movement to marketing : a lifestyle analysis
Alladi Venkatesh
| Year of publication: |
1985
|
|---|---|
| Authors: | Venkatesh, Alladi |
| Publisher: |
New York, NY [u.a.] : Praeger |
| Subject: | Syracuse (NY) | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Frauenbewegung | Women's movement | USA | United States | Marketing | Verbraucherverhalten |
| Extent: | 209 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 185 - 209 |
| ISBN: | 0-03-069588-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467921