The silent surfer : experimentally manipulated live web content to study consumer behaviour
Dr. Roger Seiler, Dr. Linda Miesler, Prof. Dr. Jürg Hari
| Year of publication: |
2016
|
|---|---|
| Authors: | Seiler, Roger ; Miesler, Linda ; Hari, Jürg |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 33.2016, 2, p. 54-61
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | Manipulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560141