The Situational Importance of Recall and Inference in Consumer Decision Making.
| Year of publication: |
1988
|
|---|---|
| Authors: | Chattopadhyay, Amitava ; Alba, Joseph W |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 15.1988, 1, p. 1-12
|
| Publisher: |
University of Chicago Press |