The six identities of marketing: a vector quantization of research approaches
| Year of publication: |
2006
|
|---|---|
| Authors: | Franke, Nikolaus ; Mazanec, Josef A. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 5, p. 634-661
|