The Skill Set for Success of New Business School Graduates: Do Prospective Employers and University Faculty Agree?

Consumer experience tourism and brand bonding

Mitchell, Mark A., (2002)

Consumer Experience Tourism: A Powerful Tool for Food and Beverage Producers - This manuscript reviews the growing use of manufacturing plant tours, company museums, and company visitor centers in the food and beverage industries. Consumer Experience Tourism is a powerful tool used to strengthen the bond between consumers and brands. Consumers gain an experience with a brand, its production ...

Mitchell, Mark A., (2000)

Examining the cross-cultural dimensionality of prestige sensitivity : an empirical analysis of Chinese and American millennials

Montgomery, Robert D., (2016)