The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
| Year of publication: |
November 2018
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| Authors: | Mukherjee, Amaradri ; Smith, Ronn J. ; Turri, Anna M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 290-299
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| Subject: | Smart fitting rooms | RFID | Brand quality reputation | Perceived shopping satisfaction | Perceived privacy | Purchase intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Reputation | Produktqualität | Product quality | Firmenimage | Corporate reputation | Markenartikel | Brand | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925471