The social executive : why leaders need social media and how it's good for business

Dionne Kasian-Lew

Social media is no longer the domain of playful conversations about everyday life. It's where real business is accomplished daily. Building and maintaining networks has always been an important part of business. While networking for managers may still involve face-to-face relationships, today's strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media is an essential professional investment, and how to get moving on building your own professional platform online. This book shows you how to: nurture the right relationships online formulate a strategy that will give you a constant global social media presence share ideas and information online with key colleagues and clients grow your online influence while maintaining a busy schedule use key social media platforms including LinkedIn, Twitter and Google+ increase your visibility, showcase your reputation, and find new business.

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Year of publication:	2014 ; Online-Ausg.
Authors:	Kasian-Lew, Dionne
Publisher:	St. Milton, Queensland : Wiley
Subject:	Social Web \| Social web \| Führungskräfte \| Managers \| Führungsstil \| Leadership style \| Corporate Social Responsibility \| Corporate social responsibility \| Online-Marketing \| Internet marketing

Extent:	Online-Ressource (1 online resource (327 pages)) illustrations (some color)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index. - Description based on online resource; title from PDF title page (ebrary, viewed June 11, 2014) The Social Executive: How to Master Social Media and Why it's Good for Business; Contents; About the author; Acknowledgements; Introduction; A note on terminology; Let's fix this problem; Part I WHY IS SOCIAL MEDIA IMPORTANT?; CHAPTER 1 Gargantuan and growing: the digital economy; How connected are we?; How do we connect?; We Google it; We ask friends; So what is the digital economy?; And what's it worth?; The baseline; Growth; Productivity; Shopping; Future growth; Digital literacy is the new financial literacy; Chapter summary; CHAPTER 2 Six damaging myths about social media Myth #1: Social media is a fadMyth #2: Social media is about posting photos of what you ate for lunch; Myth #3: Social media is for code monkeys; Myth #4: Social media is for people under 25; Myth #5: Social media is for marketing; Myth #6: There's no ROI on social media; Chapter summary; CHAPTER 3 Mindshift: from 'so what' to 'social'; Traditional business practices; The way we do business; Timing; Traditional structures; The old guard; Analysis paralysis; The unprecedented, accelerating speed of change; High uncertainty and ambiguity; Fear; Chapter summary CHAPTER 4 The high cost of social executive absenteeismChapter summary; CHAPTER 5 Double jeopardy: why you can't not be there; You can be drawn in; New media allows people to speak out; People in your organisation use it; The law says so; Chapter summary; CHAPTER 6 Professional development at the digital frontier; Open learning; MOOCs; The 100 000-student classroom; Khan Academy; Professional development; Code: a future language in the future of business?; Crowdsourcing: business opportunity or business threat?; Paid crowdsourcing; Unpaid crowdsourcing; Crowdsourcing for business Citizen scienceCitizen journalism; Crowdfunding; Kiva; Kickstarter; Gaming; A competitive advantage; Games can solve wicked science problems; Customer service and care; Crisis management; Open government; Chapter summary; Part II HOW DO I USE IT?; CHAPTER 7 Why you must own your digital and social media assets; Defensive: parody, spoofs, impersonation and digital hijacking; Parody and spoofs; Impersonation; Hijacking; Online reputation management; Proactively; Reactively; Forward-looking: activate a social media presence when the time is right for you Over‐sharing and the future of reputationProfessional privacy; Chapter summary; CHAPTER 8 Set the bar: social media benchmarks; Klout: the standard for influence; Kred: a transparent influence measure; Chapter summary; CHAPTER 9 Twitter: the global brain index; The backstory; Remember the library; A Twitter case study: bringing ideas to life; Twitter for professional development; Social issues; Twitter and the Boston bombing; Trolls; Learning by doing: Twitter 101; Who to follow; Your profile; Your bio; The anatomy of Twitter; Home; Connect; Discover; Me; Search; Settings; Design Build a following
ISBN:	978-0-7303-1291-8 ; 978-0-7303-1289-5 ; 978-0-7303-1289-5
Source:	ECONIS - Online Catalogue of the ZBW

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