The social marketing of giving : a framework for public policy intervention
Adrian Sargeant, Jen Shang and Haseeb Shabbir
| Year of publication: |
2010
|
|---|---|
| Authors: | Sargeant, Adrian ; Shang, Jen ; Shabbir, Haseeb |
| Published in: |
Public management review. - Abingdon : Taylor & Francis, ISSN 1471-9037, ZDB-ID 2046437-X. - Vol. 12.2010, 5, p. 635-662
|
| Subject: | Wohltätigkeit | Charity | Fundraising | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008699333