The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks

Perspectives on social media marketing : the agency perspective ; the brand perspective

Agresta, Stephanie, (2011)

Inbound marketing : get found using Google, social media, and blogs

Halligan, Brian, (2010)

A quick start guide to social media marketing : high impact low-cost marketing that works

Richardson, Neil, (2010)